Here’s a question worth pondering:
What if you could tell which visitor is more likely to make a purchase?
I mean…
What if you could make an “accurate guess” even BEFORE they make the buying decision.
It’d be like having a crystal ball.
And I’d be pretty excited about all the opportunities it could present…
But, this article is NOT about me.
It’s about you.
So, let me ask you:
Would that insight help you grow your business faster?
Sure, it would!
How?
By allocating more of your resources for this high-value visitor.
Once you have that intel, then you would…
Spend more of your retargeting ad budget for those high-value visitors.
📧 Send targeted emails to these questions answering their objections.
Discover ways to connect with them in other marketing channels.
The idea is simple…
But the execution is normally NOT that easy for small businesses.
This strategy is usually called “intent-based” marketing…
And there are two problems that stop business owners from utilizing this strategy that’s often reserved for big players of the industry:
1️⃣ High-value visitors are visiting your site every single day, but you don’t have a way to detect and track them.
2️⃣ Most ad platforms (including Facebook) don’t offer a native solution to easily target those high-value visitors.
Sure, on Facebook you can track and target people who visit a specific page on your website.
But that tells very little about the visitor’s intent.
In comparison, imagine this scenario:
Yesterday, 100 people visited your most profitable landing page…
⏱️ But only 12 of them stayed on your landing page for 5 minutes or more…
Would it be fair to say that these 12 visitors are more likely to make a buying decision?
Most likely!
In fact, the first time I utilized this strategy in my own business, I saw a 384% boost on one of my offers.
This is good news…
Yet, here’s the bad news: 🙍
Unless you hire a talented developer to custom code a script for you, then you can’t make much use of this data. (Plus you have to keep your custom script updated after each Facebook policy change or API update).
That’s why “intent-based” marketing is believed to be reserved for big dogs only.
But that’s not necessarily true.
If you have a website and if you have a Facebook ads account…
Then you too can utilize intent-based marketing strategies in your business. 💪
Not every visitor is created equal!
As the business owner, it’s your responsibility to make the most of your high-value visitors.
Just understanding this simple idea will revolutionize your business.
It already did mine.
If you have any questions about this strategy, please reply to this email and let me know.
I’ll make sure one of my team members get back to you with a solid answer to your question.
