The pet industry is a colossus. It’s estimated to be worth around $70 billion in the US alone.
That’s massive. Seriously, they should think about switching the saying to: “a dog is an entrepreneur’s best friend.”
So, this week on Product Watch we’ll be highlighting a product that’s perfect for our furry friends – the dog food toy.
If you’ve ever had a dog, you know how much they love feeding time. And you probably also know how difficult it can be to keep them mentally stimulated (that’s especially true while the pandemic is going on).
This product hits both points. You’ll be able to feed your dog while challenging them to figure out how they get their food out of the toy.
Sounds good right? Well, check the Google Trends data for these products and it’ll sound even better.
Generally speaking as well, pet products are a good choice for dropshippers. Pet owners love to splash cash on their animals. Making their pets feel good makes them feel good, and it could be your store where their next feel good purchase from.
Thankfully, these products are pretty reasonably priced. Depending on the size / variant that you opt for, you can source them from suppliers for as cheap as $1.50. The larger variants are a bit more expensive, raising to $5, but that’s still quite affordable.
These products are currently available at a discounted rate too, so now is a great time to start selling them. Do keep in mind that they may rise in price again though.
As always, we do recommend placing a couple of test orders with different suppliers to figure out which products you like best. Check the quality and the durability yourself – it’s super easy if you’ve got a pet, and even if you don’t you’ll find it hard to find one who doesn’t like treats.
In terms of pricing these products, we’ve found that they’re typically sold from between $10 and $20 online, so we advise choosing a price in this range for your own products too.
Shipping is quite affordable for these products too – you’re looking at a couple of dollars for shipping to most major markets.
As always, it’s a good idea to absorb the cost of shipping into your listed price, and then offer free shipping to your customers. Sure, you’ll lose some profit on each sale, but the free shipping will help you to convert more customers, so it’s definitely worth it.
Next up, you need to figure out who you’re selling these products to.
Facebook Ads are your best bet when it comes to getting eyeballs on these products.
Specifically you want to use Facebook Video Ads – that’s going to be the best way to show exactly what these products do, and why shoppers need them.
You don’t need to do anything super complex with your video ads. Show what the product looks like, how it works, and how much dogs enjoy playing with them. Throw some (copyright free) cheery music in the background, add some text with a CTA to grab attention, and you’ll be good to go.
Once you’ve got your video ad locked down, you need to make sure you’re getting these products in front of the right people.
Even the best products won’t sell if you’re showing them to the wrong people.
Of course, you’ve probably already got a pretty good idea of who will be interested in these products – people with pets.
So target your ads to them. Our advice? Target these products to people who’ve shown a clear interest in pet food on Facebook. They’ll be the people who’re most likely to get the most out of these products and convert from your ads.
In terms of demographics, try targeting shoppers in the USA first. Of course, the UK, Canada, Australia, and New Zealand are all great options when you’re launching Facebook ads for these products too, but the USA is a good starting point.
As always, we’ve left an example Facebook target audience below to give you an idea of how we’d approach building our first Facebook ad for these products.
Feel free to use this exact audience, or build your own. Good luck selling!